Last Spring I read the 4 Hour Work Week by Tim Ferriss and his perspective rocked me. The principles outlined in his book shed light on how ineffectively I was using my time. I learned that as a business owner, time is my most valuable resource.
I’ve learned to balance effectiveness with efficiency. You do this by choosing the highest priority tasks that will render other tasks easier or irrelevant as opposed to just doing everything as quickly as possible. With this new knowledge I’ve reformulated our business model and I am really excited to share it with you!
As most of you know the trademark feature of our sandals has been the earthing component which is something we are very passionate about. With the introduction of our new conductive laces at the beginning of 2015, we were surprised to see they tested as well or better in comparison to the copper inserts through the sole.
We realized the redundant earthing options was unneeded and we wanted to simplify things. From here on out, we will no longer be offering conductive copper inserts as the conductive laces are just as effective and allow for a more sustainable, cost effective sandal.
We now have three different sandal models each available in 5 fashionable conductive lace color options. These new reinforced laces create an incredibly comfortable lacing system that allows for perfect adhesion to the foot while facilitating natural movement and a strong connection to the earth.
Elemental - 8mm bedding free (vegan) with Vibram® sport utility tactile tread.
Along with streamlining our website we’ve launched our new Elemental model and added two new sections:
Activity - Dedicated to showing which sandals are optimal for particular activities.
Why Earth Runners - Outlines our Warranty Policy and our commitment to the barefoot experience.
Get the most out of your time spent in nature by minimizing the interference between you and the earth.
Stay true to the comfort and freedom of going barefoot
while not being limited to where you can go.
Free your feet. Connect your sole.