1% for Tarahumara Donations Update

Aimee Coustier

Two years ago we at Earth Runners formed a relationship with True Messages, a non-profit focused on honoring the running heritage that remains so important to the Rarámuri culture of the Tarahumara tribe. True Messages was founded in honor of Micah True and to continue his life work of creating opportunities in support of the indigenous Raramuri (Tarahumara) peoples of the Sierra Tarahumara.

We have started to see the impacts of our 1% for Tarahumara donations to this organization which has gone towards projects focused on honoring the culture and traditions of the Raramuri peoples and children of the Sierra Tarahumara!

This year, the community held an awesome celebration to honor Micah’s passing this year that was sponsored by the contributions Earth Runners was able to make thanks to our customers!

The community spent a wonderful day in the community of Sorichiqui, celebrating and honoring the traditions of Rarajipari and Ariweta, and the 10th year since the ‘last run’ of El Caballo Blanco (Micah True).

This year’s celebration was full of joy, especially coming out of last year, where restrictions made things more cautious. This year the whole community came together for a day of sharing meals, games and traditions, and lots of laughter.

“Arnulfo helped us organize a mini festival and traditional games and it was such a great weekend. Laughter and joy and an insane sunset in a crazy amazing location. 

Along with all the meals and such, we provide pesos and dispensias to all the runners that participate in the games. Helping keep the traditions alive and puts some money into a community that just does not have a lot of resources.”

Viva Caballo Blanco! Viva los Raramuris!

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