We have started to see the impacts of our 1% for Tarahumara donations to True Messages, an organization which focuses on projects honoring the culture and traditions of the Raramuri peoples and children of the Sierra Tarahumara!
This spring, True Messages held a memorial run for the Caballo Blanco (white horse), Micah True. You may be familiar with Micah, as he was a central character in Christopher McDougall's book Born to Run, and is to this day remembered by many.
True Messages was established as a platform to continue the projects and share the inspirational Messages of our friend Micah True’s words, life and works to create opportunities in support of the indigenous Raramuri (Tarahumara) peoples of the Sierra Tarahumara.
Recently Raramuri runners honored Micah’s life with a run on some of his favorite trails in the majestic Sierra Tarahumara. The race ended in the Raramuri village of Sorichiqui with a festival full of music, dancing, lots of food, tesguino and celebration.
Our partnership with True Messages also supported a trail project with 35 local Raramuri working hard for a full week, which improved the course for the runners and made it more accessible to the community!
Micah True (El Caballo Blanco) November 10, 1953 – March 27, 2012